Business Awareness: the business aspects of innovation

Program for academic researchers

Working in or together with an industrial company differs from an academic research environment. Companies have different goals, processes and business cultures. As an academic researcher you can benefit from a better understanding of these companies.

Innovations are important for industries to incorporate new product development for facing current and upcoming challenges in society. Circularity and sustainability are two major bottlenecks that need to be addressed within the next decades in the innovation landscape. But how is innovation organised in large, medium sized and small companies?

This course will create awareness for the business aspects of innovation, and will address working in an industrial innovation environment and the value and organization of industrial-academic collaborations. With this course, M2i and 4TU.HTM strive to better prepare their researchers for their future careers in industry or academia.

How to act in an industrial innovation environment?

During this course you will:

  • learn about public private partnerships;
  • learn how to participate in an open innovation project;
  • get to know how big and small companies in the Netherlands innovate;
  • learn about important soft skills needed throughout your career;
  • visit two highly innovative companies;
  • get to know the challenges related to circular economy;
  • work in groups on your own business case.

Intended for

This course is mainly meant for Post-docs and PhD's in the later stages of their research project on a materials related subject.

We expect more registrations than available places, you will hear three weeks in advance if you are admitted to the course. We want to give every person a fair chance to attend this training. In this spirit, cancellation until two weeks before the course dates is free of charge; afterwards a cancellation fee of 100,- EUR applies. 


This course is paid by M2i and 4TU.HTM if you are in the M2i PhD and Postdoc program or a PhD/Postdoc in one of the universities collaborating within 4TU.HTM: TU Delft, TU Eindhoven, UTwente, WUR, and RUG. If this applies, please indicate upon registration.

Deel deze pagina

  • Informatie
    Dit programma wordt in het Engels gegeven.
  • Programma

    Day 1

    • Introduction & Expectations
    • Public-Private Partnerships I, M2i Perspective
    • Public-Private Partnerships II, University Perspective
    • Public-Private Partnerships III, Industry Perspective
    • Excursion [split between Demcon & TPRC]
    • Dinner
    • Ecosystem Game

    Day 2

    • Innovation in applied research centres
    • Innovation in large companies
    • Innovation in high-tech SMEs
    • Hurdles towards connecting fundamental research and SMEs
    • Excursion [Malvern Panalytical]
    • Talk on the transformation from conventional to sustainable business model; what is the challenge associated with sustainability?
    • Introduction Business case
    • Dinner
    • Work on Business case (I)

    Day 3

    • Soft skills workshop on marketing your research & negotiation
    • Work on Business case (II)
    • Business case pitches
    • Wrap-up
    • Drinks & Snacks