Business Awareness: the business aspects of innovation

Program for academic researchers

Working in or together with an industrial company differs from an academic research environment. Companies have different goals, processes and business cultures. As an academic researcher you can benefit from a better understanding of these companies.

Innovations are important for industries to incorporate new product development that takes, for example, circular economy into account. But how is innovation organised in large, medium sized and small companies?

This course will create awareness for the business aspects of innovation, and will address working in an industrial innovation environment and the value and organization of industrial-academic collaborations. With this course, M2i and 4TU.HTM strive to better prepare their researchers for their future careers in industry or academia.

How to act in an industrial innovation environment?

During this course you will:

  • learn about public private partnerships;
  • learn how to participate in an open innovation project;
  • get to know how big and small companies in the Netherlands cope with innovation;
  • learn about the cultural and social aspects of working in multicultural groups;
  • visit two highly innovative companies;
  • get to know the challenges related to circular economy;
  • work in groups on your own business case.

There will also be plenty of room in the programme for social interaction.

Intended for

This course is mainly meant for Post-docs and PhD's in the later stages of their research project on a materials innovation related subject.

We expect more registrations than available places, you will hear three weeks in advance if you are admitted to the course. 

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  • Information
    The program will be taught in English.
  • Program

    Day one (11am - 9pm)

    • Registration
    • Introduction and expectations
    • Public Private Partnerships I
      University perspective: collaborating with industry
    • Public Private Partnerships II
      Industry perspective: collaborating with university
    • Public Private Partnerships III
      M2i perspective: organizing public private partnerships
    • Excursion to Holst and Signify (two separate groups) *
    • Open innovation game
      Open Innovation Academy

    Day two (9.30am - 9pm)

    • Innovation in large companies (I)
      How do large companies organize innovation?
    • Innovation in SME
      How do small and medium sized companies organize innovation?
    • Challenges related to circular economy
    • Excursion to Holst and Signify (two separate groups)
    • Introduction business vase Circular Economy
    • Work on Business case Circular Economy (I)

    Day three (9am - 5pm)

    • Cultural Awareness
    • Innovation in large companies (II)
      How do large companies organize innovation?
    • Work on Business case Circular Economy (II)
    • Business case pitches: 5 groups / 4 participants
    • Discussion business cases (with evaluation of cultural aspects)
    • Wrap up
    • Drinks and snacks

    * Due to Covid-19 measures, the group will be split in two. The group visiting Signify on day one will visit Holst Centre on day two, and vice versa.